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SoftG · Team orientation · Cover
SoftG Co. Ltd · Team orientation
We design it.
We run it.
We grow with you.
Who we are, where we are going, and how we work together. This is our first orientation and our living guide: we update it as we grow.
Version 1.0September 2026Owner: Dr. Abdul Hak
The question we start with
If in three years we want to say SoftG is a known, competitive creative and marketing agency across the region, what must we start building today?
Keep this question in mind. Every slide that follows is part of the answer.
The ten topics · the team asked for these
What we answer today
Before the topics
Who we are
SoftG was founded in 2024. We supervise and manage other companies: we build how they look, how they are seen, and how they run.
Our headquarters is in Cyprus, with entities in Jordan, Saudi Arabia, Syria and Canada. The Jordan team is the creative and marketing heart of the company. The Odoo side runs our clients' operations: products, sales, stock and invoices.
Design
Brand identity and every visual a client puts in front of people.
Social media
Complete management: plan, create, publish, reply, report.
Systems
Websites and Odoo, so what we sell can be delivered.
Topic 01 · Vision
Where SoftG is going
1year · by end of 2027
- Jordan team pays for itself
- SoftG breaks even
- One packaged offer, sold to many clients
- €10,000 a month in recurring income
3years · 2029
- A known creative and marketing agency across the region
- We run clients' operations and earn a share of their sales
- €150,000 a month in recurring income
5years · 2031
- The first million
- A self-funding team in every active country
- The company runs without the founder closing every deal
10years · 2036
- SoftG as a group of companies across Europe and MENA
- Our method written down and taught, so others can copy it
What kind of company: one that grows only when its clients grow. We earn from their results, not only from our hours.
Topic 02 · Identity and place in the market
One team for everything a brand shows the world
Our core is graphic design and complete social media management. A client gives us their brand, and we handle the rest: the look, the content, the pages, the replies, the ads and the report.
How we want people to see us: the team that makes a brand look professional every day and can show what that did for sales.
What sets us apart from other agencies
- End to end. Strategy, design, content, publishing, community and ads under one roof. No hand-off between agencies.
- Measured on sales. We report what the client earned, not how many likes a post got.
- Systems behind the design. Websites and Odoo mean a campaign can actually deliver what it sells.
- Consistency. A promise made is a promise kept: the calendar ships, every week.
Topic 03 · Ideal client
Who we want to work with
Brands that sell
Shops, e-commerce, food and hospitality, clinics and services: businesses that need to be seen every day and can measure sales.
Ready to commit
They want steady monthly work, not a one-off logo. They give us access, answers and approvals on time.
Growing, not hiding
They want to grow and accept being measured. The best clients are the ones who let us share their results as a case study.
Our first client today
CYEGEU: Facebook, Instagram and TikTok, managed end to end. Our job there is simple to state: more people buying on their website. This account is our first case study.
Who is not our client: anyone who only wants the cheapest price, or wants posts without a plan.
Topic 04 · Services
What we offer, and how it fits together
Core
Graphic design & identity
Logo, brand kit, templates, ad creatives, print.
Social media management
Content calendar, captions, publishing, comments and messages, monthly report.
Supporting
Video & Reels
Shooting, editing, promo videos.
Paid ads
Meta and TikTok campaigns, budgets, tracking.
Websites
Sites and online stores that convert.
Odoo systems
Products, sales and operations behind the brand.
The system a client buys
- IdentityWe make the brand look right, once.
- Monthly contentDesigns, Reels and captions on a calendar.
- Managed pagesPublishing, replies and community every day.
- AdsBudget pushed behind what works.
- ReportWhat it did for sales, and what we change next month.
Topic 05 · Creative standard
Remarkable, and on spec
Don't yell at people. Make something worth making a remark about.Seth Godin
Remarkable means someone benefits from talking about it. Our designs, campaigns and videos should give the audience something to share, not just something to scroll past.
Every piece answers two questions first
- Who is it for? Name the person.
- What is it for? What should they feel, do or buy?
Then it meets the spec
- On brand: colours, fonts and tone from the client's kit
- No spelling mistakes, in every language used
- Correct size and format for each platform
- One clear message and one clear action
- Reviewed before it is scheduled
"Merely ship it": when it meets the spec, it goes out. Chasing perfect only keeps work from shipping. If the spec is weak, we improve the spec.
Topic 06 · Thinking before execution
Yes: every project starts with understanding
- UnderstandThe client, the market, the audience, the competitors.
- StrategyThe goal, the message, the channels, the budget.
- IdeaThe creative concept that carries the message.
- ExecuteDesign, video, copy, set-up.
- LaunchPublish and start the ads on the planned date.
- MeasureWhat happened, against the goal. Learn, then adjust.
A strategy is written down before design starts. Measurement feeds the next month's strategy, so the loop never ends.
Topic 07 · How work moves through the company
One system: everything lives in Odoo
- RequestA client need or an idea comes in.Anyone
- BriefGoal, audience, deadline, spec.Tamara
- TaskCreated in Odoo with an owner and a date.Tamara
- CreateDesign, video, captions.Wjdan · Hakim
- ReviewChecked against the brief and spec.Tamara
- ApproveThe account owner signs off.Client · Dr. Abdul Hak
- PublishScheduled and posted.Hakim
- ReportResults written on the task.Tamara
The Odoo rule, from day one
Every task and every hour goes into Odoo, with the result written on the task. If it is not in Odoo, it did not happen.
- Project: open your task, move it through its stages
- Timesheets: log your hours against that task, the same day
- Result: when done, write what was delivered, the link, and any numbers
Who decides what
- The creator decides how, inside the brief
- Tamara decides campaigns, priorities and budgets
- Dr. Abdul Hak decides pricing, new client terms, and anything published under his name or the SoftG brand
Disagree before the decision, commit after it.
The team · who does what
Roles and how each is measured
Founder
Dr. Abdul Hak
Vision, clients, final decisions, the SoftG brand.
↓ reports to the founder
Marketing Manager
Tamara
Marketing strategy, campaigns and budgets, KPIs, reports, leads Wjdan and Hakim.
Measured by: new clients, client sales, campaign ROI.
Odoo Product Assistant & Developer
Taher
Clean, complete product data in Odoo, and building and customising Odoo modules.
Measured by: complete products, zero price errors, modules delivered.
↓ report to Tamara
Creative Director
Wjdan
Creative concepts, design, video and Reels, paid ads set-up, visual identity, trends.
Measured by: quality on spec, on-time delivery, ad results.
Social Media Manager
Hakim
All pages, captions, replies to comments and messages, content calendar, competitor watch.
Measured by: real engagement, messages that become clients, CYEGEU website sales.
Topic 08 · Team culture
How we treat each other
Keep promises
"What it means to be a professional is to make a promise and keep it." A deadline we accept is a deadline we meet, or we say so early.
Give feedback on the work
Specific, against the brief and the spec, never about the person. Receive it with "thank you", then decide.
Disagree with "and"
"The design is strong and the message is unclear" opens a solution. "But" closes it. Argue before the decision, commit after.
Share what you learn
A trend, a tool, a mistake: post it for the team. Knowledge that stays in one head is lost the day that person is busy.
Team before individual
We win as a team and report as a team. The client sees SoftG, not one name.
Be consistent
Show up as the best version of your role every day, including the hard days. That consistency is what clients pay for.
Find a small group who tell each other the truth and hold each other accountable. It works every single time.Seth Godin · this team is that group
Topic 09 · Growth
Local first, then regional, then global
Local · now
Jordan and Cyprus, where our teams and pages are active. Win clients here and prove the offer works.
Regional · next
Saudi Arabia and Syria, through the same packaged offer, once it runs without us reinventing it each time.
Global · later
Canada and Europe, carried by case studies and a method others can follow.
The projects we want to reach
Monthly, long-term brand management for growing companies, where we handle design, pages and ads together and are paid partly on the results.
How we build a strong reputation
- Every client becomes a case study with real numbers
- Our own pages show the quality we sell
- Remarkable work that clients talk about for their own benefit
- Keeping every promise, every week
How we set goals · Jim Rohn's method
The same method for the company and for each of us
Score
List your goals and mark each 1, 3, 5 or 10 years.
Pick four
Choose the four most important one-year goals. Major time on major things.
Why and what for
Write why each matters. Purpose pulls harder than the object.
Who must I become
The person you become on the way is the real prize.
Beware of what you become in pursuit of what you want.Jim Rohn · never trade a principle for a target
Your personal list is yours alone. It is not shared, not in Odoo and not reviewed by the company. The company's goals are the ones on the Vision slide.
Topic 10 · October to December 2026
The first 90 days
Build inside
- Odoo from day one: every task, hour and result logged, by everyone
- SoftG brand kit: logo, colours, fonts, templates for every platform (Wjdan)
- One content calendar for all accounts, with the weekly approval cycle (Hakim)
- Our offer, packaged and priced: design + complete social media management (Tamara)
Launch outside
- CYEGEU results: support the website launch and turn the first three months into our first case study
- SoftG Cyprus and Jordan pages live with a steady weekly rhythm
- New clients: the target number is set together today
By 31 December we check each item: done, or not done and why. No partial credit.
Go make a ruckus
Work that matters,
for people who care.
- Start where we are. Don't wait to be picked.
- Who is it for? What is it for?
- Meet the spec, then ship.
- Make a promise and keep it.
SoftG · Team orientation · Cover
SoftG Co. Ltd · Team orientation
We design it.
We run it.
We grow with you.
Who we are, where we are going, and how we work together. This is our first orientation and our living guide: we update it as we grow.
Version 1.0September 2026Owner: Dr. Abdul Hak
The question we start with
If in three years we want to say SoftG is a known, competitive creative and marketing agency across the region, what must we start building today?
Keep this question in mind. Every slide that follows is part of the answer.
The ten topics · the team asked for these
What we answer today
Before the topics
Who we are
SoftG was founded in 2024. We supervise and manage other companies: we build how they look, how they are seen, and how they run.
Our headquarters is in Cyprus, with entities in Jordan, Saudi Arabia, Syria and Canada. The Jordan team is the creative and marketing heart of the company. The Odoo side runs our clients' operations: products, sales, stock and invoices.
Design
Brand identity and every visual a client puts in front of people.
Social media
Complete management: plan, create, publish, reply, report.
Ads
Paid campaigns that turn attention into sales.
Systems
Websites and Odoo, so what we sell can be delivered.
Topic 01 · Vision
Where SoftG is going
1year · by end of 2027
- Jordan team pays for itself
- SoftG breaks even
- One packaged offer, sold to many clients
- €10,000 a month in recurring income
3years · 2029
- A known creative and marketing agency across the region
- We run clients' operations and earn a share of their sales
- €150,000 a month in recurring income
5years · 2031
- The first million
- A self-funding team in every active country
- The company runs without the founder closing every deal
10years · 2036
- SoftG as a group of companies across Europe and MENA
- Our method written down and taught, so others can copy it
What kind of company: one that grows only when its clients grow. We earn from their results, not only from our hours.
Topic 02 · Identity and place in the market
One team for everything a brand shows the world
Our core is graphic design and complete social media management. A client gives us their brand, and we handle the rest: the look, the content, the pages, the replies, the ads and the report.
How we want people to see us: the team that makes a brand look professional every day and can show what that did for sales.
What sets us apart from other agencies
- End to end. Strategy, design, content, publishing, community and ads under one roof. No hand-off between agencies.
- Measured on sales. We report what the client earned, not how many likes a post got.
- Systems behind the design. Websites and Odoo mean a campaign can actually deliver what it sells.
- Consistency. A promise made is a promise kept: the calendar ships, every week.
Topic 03 · Ideal client
Who we want to work with
Brands that sell
Shops, e-commerce, food and hospitality, clinics and services: businesses that need to be seen every day and can measure sales.
Ready to commit
They want steady monthly work, not a one-off logo. They give us access, answers and approvals on time.
Growing, not hiding
They want to grow and accept being measured. The best clients are the ones who let us share their results as a case study.
Our first client today
CYEGEU: Facebook, Instagram and TikTok, managed end to end. Our job there is simple to state: more people buying on their website. This account is our first case study.
Who is not our client: anyone who only wants the cheapest price, or wants posts without a plan.
Topic 04 · Services
What we offer, and how it fits together
Core
Graphic design & identity
Logo, brand kit, templates, ad creatives, print.
Social media management
Content calendar, captions, publishing, comments and messages, monthly report.
Supporting
Video & Reels
Shooting, editing, promo videos.
Paid ads
Meta and TikTok campaigns, budgets, tracking.
Websites
Sites and online stores that convert.
Odoo systems
Products, sales and operations behind the brand.
The system a client buys
- IdentityWe make the brand look right, once.
- Monthly contentDesigns, Reels and captions on a calendar.
- Managed pagesPublishing, replies and community every day.
- AdsBudget pushed behind what works.
- ReportWhat it did for sales, and what we change next month.
Topic 05 · Creative standard
Remarkable, and on spec
Don't yell at people. Make something worth making a remark about.Seth Godin
Remarkable means someone benefits from talking about it. Our designs, campaigns and videos should give the audience something to share, not just something to scroll past.
Every piece answers two questions first
- Who is it for? Name the person.
- What is it for? What should they feel, do or buy?
Then it meets the spec
- On brand: colours, fonts and tone from the client's kit
- No spelling mistakes, in every language used
- Correct size and format for each platform
- One clear message and one clear action
- Reviewed before it is scheduled
"Merely ship it": when it meets the spec, it goes out. Chasing perfect only keeps work from shipping. If the spec is weak, we improve the spec.
Topic 06 · Thinking before execution
Yes: every project starts with understanding
- UnderstandThe client, the market, the audience, the competitors.
- StrategyThe goal, the message, the channels, the budget.
- IdeaThe creative concept that carries the message.
- ExecuteDesign, video, copy, set-up.
- LaunchPublish and start the ads on the planned date.
- MeasureWhat happened, against the goal. Learn, then adjust.
A strategy is written down before design starts. Measurement feeds the next month's strategy, so the loop never ends.
Topic 07 · How work moves through the company
One system: everything lives in Odoo
- RequestA client need or an idea comes in.Anyone
- BriefGoal, audience, deadline, spec.Tamara
- TaskCreated in Odoo with an owner and a date.Tamara
- CreateDesign, video, captions.Wjdan · Hakim
- ReviewChecked against the brief and spec.Tamara
- ApproveThe account owner signs off.Client · Dr. Abdul Hak
- PublishScheduled and posted.Hakim
- ReportResults written on the task.Tamara
The Odoo rule, from day one
Every task and every hour goes into Odoo, with the result written on the task. If it is not in Odoo, it did not happen.
- Project: open your task, move it through its stages
- Timesheets: log your hours against that task, the same day
- Result: when done, write what was delivered, the link, and any numbers
Who decides what
- The creator decides how, inside the brief
- Tamara decides campaigns, priorities and budgets
- Dr. Abdul Hak decides pricing, new client terms, and anything published under his name or the SoftG brand
Disagree before the decision, commit after it.
The team · who does what
Roles and how each is measured
Founder
Dr. Abdul Hak
Vision, clients, final decisions, the SoftG brand.
↓ reports to the founder
Marketing Manager
Tamara
Marketing strategy, campaigns and budgets, KPIs, reports, leads Wjdan and Hakim.
Measured by: new clients, client sales, campaign ROI.
Odoo Product Assistant & Developer
Taher
Clean, complete product data in Odoo, and building and customising Odoo modules.
Measured by: complete products, zero price errors, modules delivered.
↓ report to Tamara
Creative Director
Wjdan
Creative concepts, design, video and Reels, paid ads set-up, visual identity, trends.
Measured by: quality on spec, on-time delivery, ad results.
Social Media Manager
Hakim
All pages, captions, replies to comments and messages, content calendar, competitor watch.
Measured by: real engagement, messages that become clients, CYEGEU website sales.
Social media map · managed by Hakim
Which accounts, in what order
| Accounts | Platforms | Priority | Rhythm |
|---|---|---|---|
| Client: CYEGEU | Facebook · Instagram · TikTok | 1 · Revenue | Per the client's content calendar |
| Dr. Abdul Hak (personal) | Facebook · Instagram · LinkedIn | 2 | Weekly batch, approved by him |
| SoftG Cyprus · SoftG Jordan | Facebook · Instagram · LinkedIn | 2 | Several posts a week |
| Team: Tamara · Wjdan · Hakim | Facebook · Instagram · LinkedIn | 3 | Weekly batch, approved by each owner |
| SoftG Saudi · Syria · Canada | Facebook · Instagram · LinkedIn | 3 | One post a week until activity grows there |
One post, local details
Same message across countries, with that country's contact details and language: English and Greek for Cyprus, Arabic for Jordan, Saudi and Syria, English and French for Canada.
Approve once a week
Hakim prepares the week in one calendar. Each account owner approves in one short review before scheduling. Nothing goes out under a person's name without their yes.
Passwords stay with owners
We publish through a scheduling tool with shared access, never by passing passwords around.
Topic 08 · Team culture
How we treat each other
Keep promises
"What it means to be a professional is to make a promise and keep it." A deadline we accept is a deadline we meet, or we say so early.
Give feedback on the work
Specific, against the brief and the spec, never about the person. Receive it with "thank you", then decide.
Disagree with "and"
"The design is strong and the message is unclear" opens a solution. "But" closes it. Argue before the decision, commit after.
Share what you learn
A trend, a tool, a mistake: post it for the team. Knowledge that stays in one head is lost the day that person is busy.
Team before individual
We win as a team and report as a team. The client sees SoftG, not one name.
Be consistent
Show up as the best version of your role every day, including the hard days. That consistency is what clients pay for.
Find a small group who tell each other the truth and hold each other accountable. It works every single time.Seth Godin · this team is that group
Topic 09 · Growth
Local first, then regional, then global
Local · now
Jordan and Cyprus, where our teams and pages are active. Win clients here and prove the offer works.
Regional · next
Saudi Arabia and Syria, through the same packaged offer, once it runs without us reinventing it each time.
Global · later
Canada and Europe, carried by case studies and a method others can follow.
The projects we want to reach
Monthly, long-term brand management for growing companies, where we handle design, pages and ads together and are paid partly on the results.
How we build a strong reputation
- Every client becomes a case study with real numbers
- Our own pages show the quality we sell
- Remarkable work that clients talk about for their own benefit
- Keeping every promise, every week
How we set goals · Jim Rohn's method
The same method for the company and for each of us
Score
List your goals and mark each 1, 3, 5 or 10 years.
Pick four
Choose the four most important one-year goals. Major time on major things.
Why and what for
Write why each matters. Purpose pulls harder than the object.
Who must I become
The person you become on the way is the real prize.
Beware of what you become in pursuit of what you want.Jim Rohn · never trade a principle for a target
Your personal list is yours alone. It is not shared, not in Odoo and not reviewed by the company. The company's goals are the ones on the Vision slide.
Topic 10 · October to December 2026
The first 90 days
Build inside
- Odoo from day one: every task, hour and result logged, by everyone
- SoftG brand kit: logo, colours, fonts, templates for every platform (Wjdan)
- One content calendar for all accounts, with the weekly approval cycle (Hakim)
- Our offer, packaged and priced: design + complete social media management (Tamara)
Launch outside
- CYEGEU results: support the website launch and turn the first three months into our first case study
- SoftG Cyprus and Jordan pages live with a steady weekly rhythm
- New clients: the target number is set together today
By 31 December we check each item: done, or not done and why. No partial credit.
Go make a ruckus
Work that matters,
for people who care.
- Start where we are. Don't wait to be picked.
- Who is it for? What is it for?
- Meet the spec, then ship.
- Make a promise and keep it.
Social media map · managed by Hakim
Which accounts, in what order
One post, local details
Same message across countries, with that country's contact details and language: English and Greek for Cyprus, Arabic for Jordan, Saudi and Syria, English and French for Canada.
Approve once a week
Hakim prepares the week in one calendar. Each account owner approves in one short review before scheduling. Nothing goes out under a person's name without their yes.
Passwords stay with owners
We publish through a scheduling tool with shared access, never by passing passwords around.